Designing a storage system for client, Baum Essex.

Research Objectives:

Business: High quantity of sales and production, revenue is first on list $$$, higher quality design, make all shipping products most effective, options for manufacturing

Limitations: Specificity of the company designs, manufacturing/production, no complex mechanical or electronic appliances, packaging for shipping and stock, middle market: $20-50

Outside Forces: Production/manufacturing, materiality , the market and their interests, parameters set by Baum-Essex

First Steps

1. Field visits to Target, Walmart, Bed Bath & Beyond, and HomeGoods

2. Interviewed store managers, users, and employees

3. Online research

4. Conducted survey to 118 storage system users

Most common storage systems used

What people use storage for

Holiday

Sports

Toiletries

Hobby

Art/Craft Supplies

Beauty Products

Toys/Games

Storage is important and used in every day life, whether users are storing holiday items, sports equipment, clothes, beauty products, or mementos. However, there are many frustrations with storing items such as durability, lack of space, heavy weight, and using non sustainable materials.

For this project, I am looking to design a holiday storage system in the realm of versatility. I will consider usability, simplicity, durability, and specificity, as these were all qualities that users stated were important to them. 

Concepts and Ideations

Most Favorited Concept by Baum-Essex

How Lit. came to fruition

Exploration of Shape and Form

To Scale Prototype Development

Standard Colorways

In Use